Course              

GR_613_Type Experiments

Objective

This project explores the use of unique font combinations to enhance visual aesthetics and cultural identity. The goal was to create the branding for a fictional Spanish football club, using expressive Spanish fonts to build a bold, energetic, and culturally rooted visual system.

Approach

I began by researching Spanish typography styles—both traditional and modern—and experimenting with type pairings to reflect the passion, pride, and rhythm of football culture in Spain. The design extends across team merchandise, posters, and social media mockups, uniting typography and sport to create a dynamic, character-driven identity for the club.