Course              

GR 620_Visual Thinking 

Objective

This project focuses on designing the branding and visual system for a dynamic soccer camp aimed at teaching and inspiring young players. The goal was to create a bold, energetic identity that reflects the spirit of youth development, teamwork, and passion for the game.

Approach

I began by researching youth sports programs and identifying the key emotional drivers—excitement, confidence, and community.  I developed a vibrant visual identity using dynamic typography, bright colors, and motion-inspired graphics to reflect the energy of soccer.  The design includes posters, merchandise, social media content, and on-field signage.