Course              

GR 601_Type System   

Objective

This project involved designing a series of concept books for Xtep, aligned with the brand’s future environmental strategy. The aim was to reflect Xtep’s commitment to sustainability through editorial design, using visual storytelling and eco-friendly materials to communicate its green vision to both internal teams and the public.

Approach

I began by studying Xtep’s sustainability goals and brand values, identifying key themes like innovation, environmental responsibility, and performance. Based on these, I designed a set of books, natural color palettes, and clean typography to reflect ecological sensitivity. The project repositions Xtep as a forward-thinking brand that seamlessly integrates design, sustainability, and cultural relevance.