Course              

GR 601 AI_ AI for Designers  

Objective

This project explores the new frontiers of AI-driven creativity by building a fictional soccer team based in San Francisco.  The goal was to use emerging design tools and speculative thinking to develop a full brand system—from team identity and uniforms to merchandise and stadium visuals.

Approach

Inspired by San Francisco’s innovation ecosystem, I created a future-facing soccer team using a combination of traditional design and AI-generated elements. The project included designing a team logo, jerseys, digital storefront for merchandise, and a stadium. I experimented with AI tools for pattern generation and material concepts, blending high-tech aesthetics with local culture.