Course              

GR 601_Type System

Objective

To design and plan an exhibition experience that communicates the core theme effectively and resonates with the target audience. This includes creating cohesive visual materials such as posters, brochures, and merchandise that enhance the exhibition’s identity, support engagement, and extend its impact beyond the physical space.

Approach

Working closely with my professor, I began by defining the exhibition’s core theme and audience. I developed a visual concept that unified all elements, from posters to brochures and merchandise. Through iterative sketching, prototyping, and feedback sessions, I refined the design to ensure clarity, emotion, and aesthetic consistency. I handled all design and production decisions independently, from layout to print preparation.