Course              

GR_604 The Nature of Identity

Objective

This project reimagines the DeLorean brand as a visionary platform beyond its automotive origins—infused with new meanings and creative potential. The goal was to break from its historical identity and rebuild it as a contemporary cultural brand through a redesigned logo and a multidimensional experience spanning film, 3D gaming, and public speaking.

Approach

Collaborating with my professor, I began by deconstructing the original DeLorean narrative and exploring how its essence—innovation, ambition, and rebellion—could be reinterpreted.  I created a new visual identity system, starting with a redesigned logo that departs from its automotive past.